The need to keep users engaged (and ultimately to drive more revenue from bets) has led to the emergence of in-play betting. The gaming and betting industry is an excellent example of why real time is critical for staying competitive. A betting use case is used for this demo, but the insights shared are relevant for any event-driven system that needs to process and stream real-time data at elastic scale over the internet. This blog post demonstrates a simple way to build a dependable real-time betting experience by combining the power of Confluent Cloud with the capabilities of the Ably edge messaging platform. And by enabling users to have real-time experiences whenever and wherever they want, 24/7, mobile drives this change further and faster. The need to satisfy user expectations is driving the exponential growth of event-driven architectures in organizations of all shapes and sizes. Customers increasingly expect their online experiences to be interactive, immersive, and real time by default. Our everyday digital experiences are in the midst of a revolution.
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